Cynthia has been working at her current job for a little more than two years as a customer service representative. She has expressed interest in obtaining more job responsibilities and is seeking out ways that she could be promoted to a management role. She knows one thing she could do would be to assist with a new marketing campaign. If the campaign targets attracting customers who like to use dating apps, then what would her best source of data be?
A) A click ad for a stylist service specializing in those looking for after-work apparel
B) A currently trending hashtag about a data breach from a dating app
C) A news article about the stock prices of social media apps
D) A news article with interviews about modern dating

Question

Quizplus · Accepted Answer

This question requires familiarity with data & possible sources and data types that could help a decision maker plan a new project or campaign. Choice D is correct because a news article with interviews from people who are actively dating is the best option listed for gaining insight about people who might want to use a dating app. The remaining choices are incorrect because they provide good data for other tasks.

Cynthia Has Been Working at Her Current Job for a Little