Monica has been working with her IT department to capture user data from online profiles potential customers create on the company's website. Monica is working on a project to build internal customer profiles so that they can tailor offers and target emails to unique preferences. After she receives an initial Excel document with data, she notices some of the data appears multiple times. What could cause this?
A) The analyst who collected the data forgot to include columns that Monica needs.
B) The code written for the data collection page had an error.
C) The customer copied and pasted data into the reply form, resulting in multiple entries.
D) The Excel document was saved in the wrong format before being shared with Monica.

Question

Quizplus · Accepted Answer

This question requires familiarity with the data collection process and the process entailed with collected data's retrieval. Choice B is correct because it provides a logical reason that a file could contain duplicates. An error in the source code would be the most likely cause of the reasons provided for this error. The remaining choices are incorrect because they are not likely to lead to the duplication that Monica is seeing.

Monica Has Been Working with Her IT Department to Capture