Chelsea's Candles is a medium-sized factory that produces candles that hold a small trinket in the wax. As the candle burns and the wax melts, eventually the trinket reveals itself. As part of their yearly review, they utilize data analytics to determine what changes they may need to implement in the coming year. Which of the following best represents a step in a higher-order type of analytics they may use?
A) Meet with the production department to review their outputs during the most recent quarter.
B) Meet with the sales team to discuss new strategies they would like to implement in the coming year to increase revenues.
C) Meet with the West region sales team to gain insight into why their sales were not as high as the East's.
D) Review order reports, and call a vendor about a delay in recent shipments.

Question

Quizplus · Accepted Answer

This question requires familiarity with how a company uses various types of analytics to make different levels of decisions. Choice B is correct because it describes a way that Chelsea's Candles could use analytics to make a higher-order decision using prescriptive analytics. The remaining choices are incorrect since they use lower-order types of analytics.

Chelsea's Candles Is a Medium-Sized Factory That Produces Candles That