The core strategy, often called product positioning, defines the differential advantage to be communicated to the target market.

Name: The core strategy, often called product positioning, defines the differential advantage to be communicated to the target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Product positioning is indeed a core strategy that involves defining and communicating the unique value or differential advantage of a product to the target market, distinguishing it from competitors.

The Core Strategy, Often Called Product Positioning, Defines the Differential