In selecting a customer market, a manager should consider all of the following EXCEPT:
A) Size of the segment
B) Growth of the segment
C) Opportunities for obtaining competitive advantage
D) Available resources
E) That the segment is heterogeneous within

Question

Quizplus · Accepted Answer

The correct answer is E because in selecting a customer market, a manager should look for segments that are homogeneous within, meaning the customers in the segment have similar needs and characteristics, not heterogeneous.

In Selecting a Customer Market, a Manager Should Consider All