Arm and Hammer Baking soda, marketed as being useful for cleaning and deodorizing vinyl shower curtains, BEST exemplifies a market development strategy aimed at
A) Nonusers in segments already targeted
B) Entering new markets through repositioning
C) Comparative advertising to increase user base
D) Attracting competitors' customers
E) Inducing brand switching

Question

Quizplus · Accepted Answer

Arm and Hammer Baking Soda's strategy of marketing its product for cleaning and deodorizing vinyl shower curtains is an example of entering new markets through repositioning. This approach involves taking an existing product and marketing it for additional uses or in new contexts, thereby reaching new customer segments without altering the product itself.

Arm and Hammer Baking Soda, Marketed as Being Useful for Cleaning