Which of the following strategic alternative is LESS likely to be aimed at improving long-term profits through growing sales or market share?
A) Market development
B) Market penetration
C) Price increase
D) Entering new segments
E) Converting nonusers

Question

Quizplus · Accepted Answer

Price increase strategies are typically aimed at improving short-term profits rather than focusing on long-term growth through sales or market share expansion. This approach may not necessarily lead to an increase in sales volume or market share, as it could potentially reduce demand if customers are sensitive to price changes.

Which of the Following Strategic Alternative Is LESS Likely to Be