All of the following are first-mover advantages EXCEPT:
A) Guaranteed success
B) First access to distribution channels
C) Early to establish awareness
D) Easy opportunity to establish brand loyalty
E) First to create preferences

Question

Quizplus · Accepted Answer

Guaranteed success is not a first-mover advantage because entering the market first does not ensure that a company will be successful. Other factors such as product quality, customer service, and competitive responses play significant roles in determining success.

All of the Following Are First-Mover Advantages EXCEPT