Identify the INCORRECT statement pertaining to the maturity stage of the PLC.
A) Promotional costs are high
B) Price competition is fierce
C) Repeat purchases are critical
D) Differentiation, if it exists is based on intangibles
E) Number of new buyers enter the market

Question

Quizplus · Accepted Answer

During the maturity stage of the Product Life Cycle (PLC), the market has already been saturated, which means the number of new buyers entering the market is minimal. Most sales come from repeat purchases or replacement purchases.

Identify the INCORRECT Statement Pertaining to the Maturity Stage of the PLC