Identify the INCORRECT statement pertaining to latent class analysis.
A) It begins with individual customers and then aggregates them
B) It is a relatively recent approach
C) It requires considerable sophistication
D) It is not yet widely employed
E) It may focus on brand switching data

Question

Quizplus · Accepted Answer

Latent class analysis does not begin with individual customers and then aggregate them; rather, it identifies unobserved subgroups within a population based on response patterns.

Identify the INCORRECT Statement Pertaining to Latent Class Analysis