Which of the following statement about Judgment-Based Segmentation is NOT true?
A) It is derived by examining statistical data
B) It is often more useful than so-called natural clusters
C) It is a lot like an art
D) It is advisable to use as a basis for comparison with the results of more "data mining" oriented approaches
E) It may produce segments for a market that exists only in the mind of a manager

Question

Quizplus · Accepted Answer

Judgment-Based Segmentation is primarily based on intuition, experience, or insight rather than directly on statistical data analysis. This approach contrasts with data-driven segmentation methods that rely on analyzing statistical data to identify market segments.

Which of the Following Statement About Judgment-Based Segmentation Is NOT