Firms attempting to improve market position at the expense of short-term profits are NOT likely to
A) Increase prices
B) Increase advertising expenditures
C) Increase distribution expenses
D) Increased promotional activities to consumers
E) Increased promotional activities for distributors

Question

Quizplus · Accepted Answer

Increasing prices is not a typical strategy for firms attempting to improve their market position at the expense of short-term profits. Instead, such firms are more likely to invest in advertising, distribution, and promotional activities to attract more customers and expand their market share, even if it means lower profits in the short term.

Firms Attempting to Improve Market Position at the Expense of Short-Term