Identify the INCORRECT statement pertaining to the core strategy.
A) It is the basis for competition
B) It is built of the product's / firm's similarities with competitors
C) It may be identified as the brand's positioning
D) It may be identified as the brand's value proposition
E) It usually forms the basic selling proposition

Question

Quizplus · Accepted Answer

The core strategy of a product or firm is typically built on what differentiates it from competitors, not on its similarities. This differentiation is crucial for establishing a unique selling proposition, competitive advantage, and brand positioning.

Identify the INCORRECT Statement Pertaining to the Core Strategy