Identify the INCORRECT statement pertaining to the concept of value chain.
A) It can be used to compare a brand or company's strengths and weakness against another
B) It stresses that a firm can differentiate only through marketing
C) It asserts that a firm may differentiate through outbound logistics
D) It identifies that operations advantages gives a firm competitive advantages
E) It emphasizes that differentiation can be obtained through efforts of the whole corporation

Question

Quizplus · Accepted Answer

The incorrect statement is B) It stresses that a firm can differentiate only through marketing. The value chain concept, introduced by Michael Porter, suggests that a firm can differentiate itself from its competitors through various activities in its value chain, not just through marketing. These activities include inbound logistics, operations, outbound logistics, marketing and sales, and service, among others.

Identify the INCORRECT Statement Pertaining to the Concept of Value