Large markets are especially attractive to small, entrepreneurs.
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Q1: The ability of a firm to attract
Q3: By definition, no product is profitable during
Q4: Erecting barriers to new competition entry is
Q5: Slotting allowances charged by chain retailers may
Q6: If a seller can differentiate its offering,
Q7: Product managers can seek to reduce supplier
Q8: Since the product manager cannot control the
Q9: Political considerations are especially relevant to evaluation
Q10: Lifestyle and demographic trends exert a strong
Q11: The product portfolio approach to evaluating category
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