Political considerations are especially relevant to evaluation of products with substantial foreign markets.
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Q4: Erecting barriers to new competition entry is
Q5: Slotting allowances charged by chain retailers may
Q6: If a seller can differentiate its offering,
Q7: Product managers can seek to reduce supplier
Q8: Since the product manager cannot control the
Q10: Lifestyle and demographic trends exert a strong
Q11: The product portfolio approach to evaluating category
Q12: Category attractiveness analysis is important to both
Q13: All of the following are aggregate category
Q14: This variable, if highly positive, would enhance
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