Category attractiveness analysis is important to both the product manager for the manufacturer or service provider and to the
A) Distribution channel
B) Trade union
C) Environmental group
D) End user
E) Employees

Question

Quizplus · Accepted Answer

Category attractiveness analysis is important to the distribution channel as it helps in understanding the potential profitability and market demand for a product category, which influences decisions on stocking and promoting products.

Category Attractiveness Analysis Is Important to Both the Product Manager