Relying exclusively on external sources of information that solely define competition based on physical product similarities, will overlook both generic and budget competitors.

Question

Quizplus · Accepted Answer

Relying solely on external sources that define competition based on physical product similarities will miss competitors who offer different types of solutions to the same customer need (generic competitors) or those who compete on price (budget competitors), thus providing an incomplete competitive landscape.

Relying Exclusively on External Sources of Information That Solely Define