All of the following are customer oriented bases of competition, EXCEPT
A) Budgets
B) When customers use a product
C) Benefits sought
D) Theme / copy strategy
E) Why customers use the product
Correct Answer:
Verified
Q6: Each level of competition requires the firm
Q7: Since obtaining and retaining customers is essential,
Q8: Relying exclusively on external sources of information
Q9: Electronic scanners provide fast, reliable data in
Q10: Since consumers are rarely consciously aware of
Q12: Resource oriented competition is more likely to
Q13: Which of the following types of competition
Q14: A product's _ is / are defined
Q15: Natures Best Cornflakes and Natures Best LowCal
Q16: Which of the following provides the NARROWEST
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