Which of the following provides the NARROWEST perspective of competition because it considers only those products that "look" the same as the product or service in question?
A) Product category competition
B) Generic competition
C) Product form competition
D) Product share competition
E) Budget competition

Question

Quizplus · Accepted Answer

Product form competition provides the narrowest perspective of competition as it focuses only on products that are similar in appearance and function to the product in question, ignoring broader categories or needs that the product could fulfill.

Which of the Following Provides the NARROWEST Perspective of Competition