Which of the following levels of competition is longer term and focuses on substitutable product categories?
A) Generic competition
B) Product form competition
C) Product type competition
D) Product category competition
E) Brand category competition

Question

Quizplus · Accepted Answer

Generic competition is longer term and focuses on substitutable product categories, as it involves products or services that are seen as alternatives or substitutes for each other, even if they are not the same type or form. This level of competition goes beyond specific brands or product types to include all potential alternatives that satisfy the same basic customer need.

Which of the Following Levels of Competition Is Longer Term