All of the following are part of the situation analysis section of the marketing plan EXCEPT:
A) Category analysis
B) Competitor analysis
C) Customer analysis
D) Planning assumptions
E) Executive summary
Correct Answer:
Verified
Q34: Typically this is the first step in
Q35: The historical and background data analysis step
Q36: Identify the step of the sequential planning
Q37: The _ financial statements, developed during the
Q38: The _ step of the planning process
Q40: The category definition portion of the marketing
Q41: Resource analysis or self-assessment is a critical
Q42: These are helpful in dynamic markets where
Q43: Typically the implementation "instructions" for the marketing
Q44: This section of the marketing plan specifies
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