These are helpful in dynamic markets where either new products or new competitors create the need for changes in strategy before the end of the plan's horizon.
A) Budgets
B) Customer service programs
C) Fixed plans
D) Historical data
E) Contingency plans
Correct Answer:
Verified
Q37: The _ financial statements, developed during the
Q38: The _ step of the planning process
Q39: All of the following are part of
Q40: The category definition portion of the marketing
Q41: Resource analysis or self-assessment is a critical
Q43: Typically the implementation "instructions" for the marketing
Q44: This section of the marketing plan specifies
Q45: These are often previously considered strategies that
Q46: Define a marketing plan and describe its
Q47: Identify and explain some of the most
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