A foreign company can enter a new market via ________ agreements that allow a local firm in the new market to manufacture and distribute the foreign company's product.
A) exporting
B) importing
C) licensing
D) marketing

Question

Quizplus · Accepted Answer

Licensing agreements allow foreign companies to enter new markets by granting local firms the right to manufacture and distribute their product. Exporting refers to selling products to a foreign market from the home country, while importing refers to buying products from a foreign market for use in the home country. Marketing refers to promoting and selling products, but it does not necessarily involve entering a new market.

A Foreign Company Can Enter a New Market Via ________