Chucks' Eggs is a company that distributes eggs in Latin America and is planning to enter the North American market.As the risks are greater when entering new markets,Chucks' decides to join hands with another firm that has mutually desirable goals.This way,they can share the costs and have access to each other's resources.Which of the following ways is Chucks' implementing to enter a new market?
A) exporting
B) creating a strategic alliance
C) licensing
D) purchasing a local firm

Question

Quizplus · Accepted Answer

Chucks' Eggs is creating a strategic alliance with another firm. This allows them to share costs and resources, which is a common strategy used to enter new markets when risks are greater. Exporting, licensing, and purchasing a local firm are other strategies for entering new markets, but they are not the method being used by Chucks' Eggs in this scenario.

Chucks' Eggs Is a Company That Distributes Eggs in Latin