A customer segment is defined as a group of customers who ________.
A) place a similar value on product features
B) are the first to purchase innovative products
C) are found in the same geographical location
D) have homogeneous demographic characteristics

Question

Quizplus · Accepted Answer

A customer segment is defined as a group of customers who place a similar value on product features, as segmentation is primarily about grouping customers based on similar needs or preferences regarding a product or service.

A Customer Segment Is Defined as a Group of Customers