Which of the following is true regarding the customer structure?
A) It reduces the duplication of functional resources.
B) It decreases the firm's responsiveness to actions taken by competitors.
C) It often makes it difficult to coordinate between customer units and corporate objectives.
D) It is suitable when customers' needs and preferences are homogeneous.

Question

Quizplus · Accepted Answer

The customer structure can make it difficult to coordinate between customer units and corporate objectives because it focuses on meeting the specific needs of different customer groups, which may not always align with the broader goals of the organization.

Which of the Following Is True Regarding the Customer Structure