If a Web site wanted to attract the type of person that enters a lottery or contest with the hope of winning it big, then the appropriate cyberbait to use would be
A) a contest or sweepstake with a large grand prize
B) a contest or sweepstake with multiple smaller prizes
C) a coupon or premium offer that reduces the price of the products
D) free shipping and handling with every purchase
Correct Answer:
Verified
Q45: The most obvious use of the Internet,
Q46: Potential marketing functions for the Internet include
Q47: Potential marketing functions for the Internet include
Q48: Potential marketing functions for the Internet include
Q49: The primary benefit(s) of advertising online is
Q51: In terms of the Internet, interactive marketing
Q52: The key to effectively using a Web
Q53: Oscar's Sporting Goods operates four retail outlets
Q54: Oscar's Sporting Goods operates four retail outlets
Q55: Oscar's Sporting Goods is an online retailer
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