The key to effectively using a Web site for customer service is
A) providing effective FAQ's
B) providing offline access for customers who desire personal attention
C) providing high quality products with effective warranties
D) in the design of the Web site, in that it is easy for customers to access and use
Correct Answer:
Verified
Q47: Potential marketing functions for the Internet include
Q48: Potential marketing functions for the Internet include
Q49: The primary benefit(s) of advertising online is
Q50: If a Web site wanted to attract
Q51: In terms of the Internet, interactive marketing
Q53: Oscar's Sporting Goods operates four retail outlets
Q54: Oscar's Sporting Goods operates four retail outlets
Q55: Oscar's Sporting Goods is an online retailer
Q56: In terms of global Internet retail sales,
Q57: _ generates 44% of all online retail
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