The first step in developing an Internet marketing strategy is to
A) choose b-to-b functions, consumer functions, and/or e-commerce functions
B) choose the target audience and develop the objectives
C) develop the Web site design
D) decide on the functions of the Internet
Correct Answer:
Verified
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Q75: Viral marketing messages can include
A) actual advertisements
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Q81: Although sales over the Internet account for
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