Question 1

In addition to the primary components of a catalog, shopping cart, and payment systems, a bricks-and-clicks retailer needs a(n)

Accepted Answer

In addition to the primary components of a catalog, shopping cart, and payment systems, a bricks-and-clicks retailer needs a location finder on the Web site so visitors can find the closest retail store.

Question 2

Which of the following are the primary components of a bricks-and-clicks retailer?

Accepted Answer

Primary components of a bricks-and-clicks retailer include a catalog, a shopping cart, a payment system, and a location finder.

Question 3

The most common reasons consumers shop online include all of the following except

Accepted Answer

The most common reasons consumers shop online include convenience, 24-hour operations, and time savings because they do not need to make a trip to the store.

Question 4

The most common reasons consumers shop online include all of the following except

Accepted Answer

The answer of The most common reasons consumers shop online...

Question 5

Chrissy receives an e-mail about once every two weeks about new merchandise that is available at FrenchImports.com. This is an example of a(n)

Accepted Answer

The email Chrissy receives is an example of value-added convenience as it provides her with information about new merchandise, enhancing her shopping experience by keeping her informed.

Question 6

Rachel likes to be able to sit at home and purchase birthday gifts over the Internet while she is watching CSI or one of her other favorite television shows. This is an example of a(n)

Accepted Answer

Rachel's behavior exemplifies a convenience incentive, as she values the ease and comfort of shopping online from home while engaging in other activities like watching TV.

Question 7

Amy decided to purchase a new winter coat over the Internet because the company offered her a $10 price-off coupon and free shipping. This is an example of a(n)

Accepted Answer

The answer of Amy decided to purchase a new winter...

Question 8

In terms of payment for international e-commerce, in Europe debit cards are preferred to credit cards because of the

Accepted Answer

The answer of In terms of payment for international e-commerce,...

Question 9

In Europe, e-commerce firms prefer _____ as a form of payment.

Accepted Answer

The answer of In Europe, e-commerce firms prefer _____ as...

Question 10

Probably the most difficult challenge facing companies that want to be involved in international e-commerce is

Accepted Answer

The answer of Probably the most difficult challenge facing companies...

Question 11

The practice of using traditional and nontraditional media to promote and attract consumers to an online Web site is called

Accepted Answer

Brand spiraling is the use of traditional and nontraditional media to promote and attract consumers to an online Web site.

Question 12

Placing advertisements on television, radio, and in magazines with the goal of encouraging viewers to visit a firm's Web site is an example of

Accepted Answer

Brand spiraling involves placing advertisements in offline media, such as television, radio, and magazines, with the goal of encouraging viewers to visit a firm's Web site

Question 13

If consumers already have a positive feeling about a particular retailer, such as Dillard's, they often transfer these positive feelings to e-commerce transactions they may conduct on Dillard's Web site. This phenomena is known as

Accepted Answer

The halo effect refers to the tendency of consumers to transfer their positive feelings about a brand or retailer to other aspects of their business, such as their online presence or e-commerce transactions.

Question 14

Research has indicated that _____ percent of recipients who receive a viral marketing message will pass it along to another person.

Accepted Answer

The answer of Research has indicated that _____ percent of...

Question 15

Viral marketing messages can include

Accepted Answer

Viral marketing messages can encompass a variety of formats, including advertisements, hyperlinked promotions, and online newsletters, all designed to spread information quickly and widely.

Question 16

The first step in developing an Internet marketing strategy is to

Accepted Answer

The first step in developing an Internet marketing strategy is to choose the target audience and develop the objectives, as this provides a clear direction and purpose for the strategy.

Question 17

According to the Gallup Organization, the number one use of the Internet is for e-mail.

Accepted Answer

Approximately 87% of Americans use the Internet to access their e-mails frequently or occasionally.

Question 18

Caucasians are the heaviest users of the Internet, whereas Hispanic Americans use it the least.

Accepted Answer

Asian Americans are the heaviest users while Hispanic Americans use it the least.

Question 19

A survey by Media Awareness Network found Canadian children are using the Internet and that the primary way it is being used is to play games.

Accepted Answer

A survey by Media Awareness Network found Canadian children are using the Internet and that the primary way it is being used is to connect with friends, not play games.

Question 20

In the beginning, many businesses jumped into the Internet and built Web sites to offer their products in order to compete with the dot.com companies that were springing up.

Accepted Answer

In the beginning, many businesses jumped into the Internet and built Web sites because it was the thing to do. Most did not have a clear understanding of what they were going to do with the Web site.

Quiz 18: Internet Marketing

In addition to the primary components of a catalog, shopping cart, and payment systems, a bricks-and-clicks retailer needs a(n)

Which of the following are the primary components of a bricks-and-clicks retailer?

The most common reasons consumers shop online include all of the following except

The most common reasons consumers shop online include all of the following except

Chrissy receives an e-mail about once every two weeks about new merchandise that is available at FrenchImports.com. This is an example of a(n)

Rachel likes to be able to sit at home and purchase birthday gifts over the Internet while she is watching CSI or one of her other favorite television shows. This is an example of a(n)

Amy decided to purchase a new winter coat over the Internet because the company offered her a $10 price-off coupon and free shipping. This is an example of a(n)

In terms of payment for international e-commerce, in Europe debit cards are preferred to credit cards because of the

In Europe, e-commerce firms prefer _____ as a form of payment.

Probably the most difficult challenge facing companies that want to be involved in international e-commerce is

The practice of using traditional and nontraditional media to promote and attract consumers to an online Web site is called

Placing advertisements on television, radio, and in magazines with the goal of encouraging viewers to visit a firm's Web site is an example of

If consumers already have a positive feeling about a particular retailer, such as Dillard's, they often transfer these positive feelings to e-commerce transactions they may conduct on Dillard's Web site. This phenomena is known as

Research has indicated that _____ percent of recipients who receive a viral marketing message will pass it along to another person.

Viral marketing messages can include

The first step in developing an Internet marketing strategy is to

According to the Gallup Organization, the number one use of the Internet is for e-mail.

Caucasians are the heaviest users of the Internet, whereas Hispanic Americans use it the least.

A survey by Media Awareness Network found Canadian children are using the Internet and that the primary way it is being used is to play games.

In the beginning, many businesses jumped into the Internet and built Web sites to offer their products in order to compete with the dot.com companies that were springing up.