In terms of cyberbait contests or sweepstakes, a large promotion would attract individuals who would normally enter a lottery or a contest, whereas a small promotion would attract individuals who are more interested in the merchandise that is being sold at the site.

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A large promotion typically appeals to a broader audience, including those who enjoy the thrill of winning, similar to lottery participants. In contrast, a small promotion may attract those specifically interested in the products offered, as the incentive is more closely tied to the merchandise.

In Terms of Cyberbait Contests or Sweepstakes, a Large Promotion