When an advertising message or comment by an individual about a particular brand is placed a person's personal blog or a Web site such as YouTube, it is called
A) direct marketing
B) interstitial advertising
C) brand spiraling
D) viral marketing
Correct Answer:
Verified
Q144: For smaller e-commerce businesses desiring to conduct
Q145: Brand spiraling is
A) the practice of using
Q146: Creating an effective online brand requires
A) a
Q147: In terms of a firm that is
Q148: An advertisement that is attached to a
Q150: Viral marketing tends to be more effective
Q151: To encourage people to pass along the
Q152: The second and third steps in developing
Q153: A survey by C&C Marketing Research found
Q154: According to research by C&C Marketing Research,
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