Indirect exporting does not require market expertise or a long-term commitment to the international market.
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Q16: In terms of levels of international marketing
Q17: In terms of levels of international marketing
Q18: In general, companies tend to use the
Q19: In terms of mode of entry, companies
Q20: In terms of international entry mode, direct
Q22: In terms of international entry mode, indirect
Q23: Exporting, a popular international entry mode, presents
Q24: The two approaches to licensing are licensing
Q25: Franchising is the principal international entry mode
Q26: Joint ventures are international entry modes that
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