In terms of the product component of the international marketing mix, global standardization refers to the practice of global branding and localized marketing adaptation to differences in local culture, legislation, and even production capabilities.
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Q25: Franchising is the principal international entry mode
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Q27: A special type of joint venture is
Q28: In terms of risk, having branch offices
Q29: Loosely stated, all joint ventures, licensing agreements,
Q31: In terms of the product component of
Q32: In terms of the product component of
Q33: In terms of the product component of
Q34: In terms of international distribution, foreign-country intermediaries
Q35: While standardization is the ideal for international
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