In terms of the product component of the international marketing mix, global localization refers to the standardization of products across markets, and ultimately, the standardization of the marketing mix worldwide.
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Q27: A special type of joint venture is
Q28: In terms of risk, having branch offices
Q29: Loosely stated, all joint ventures, licensing agreements,
Q30: In terms of the product component of
Q31: In terms of the product component of
Q33: In terms of the product component of
Q34: In terms of international distribution, foreign-country intermediaries
Q35: While standardization is the ideal for international
Q36: In the case of advertising internationally, the
Q37: With regard to business-to-business promotions, international trade
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