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In Terms of Levels of International Marketing Involvement, Domestic Marketing

Question 68

Multiple Choice

In terms of levels of international marketing involvement, domestic marketing is


A) marketing in different countries without coordinating across operations
B) focused solely on domestic consumers and on the home-country environment
C) limited to the exporting function; although the firm actively seeks international clients
D) the creation, production, distribution, promotion, and pricing of goods and services for international markets

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