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In Terms of Levels of International Marketing Involvement, International Marketing

Question 70

Multiple Choice

In terms of levels of international marketing involvement, international marketing is


A) marketing in different countries without coordinating across operations
B) marketing activities that do not have a country or region focus and that are possibly due to the emergence of global consumer segments and efficient global allocation of company talent and resources
C) limited to the exporting function; although the firm actively seeks international clients
D) the creation, production, distribution, promotion, and pricing of goods and services for international markets

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