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In Terms of International Entry Mode, Indirect Exporting Is

Question 74

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In terms of international entry mode, indirect exporting is


A) when the owner of a brand name allows a manufacturer or a reseller to sell the product under the owner's brand name in return for a fee
B) where a company sells its products in the company's home country to intermediaries, who, in turn, sell the product overseas
C) where a firm handles its own exports, usually with the help of an in-house exporting department
D) where a firm handles its own exports, usually with the assistance of an exporting broker or agent

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