Customer relationship management involves customizing the marketing approach for each customer, but not modifying the product offering.
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Q28: In most cases, internal data is sufficient
Q29: An important source of data for data
Q30: The most common form of data mining
Q31: Through database marketing, a company like Staples
Q32: Customer relationship management involves differentiating customers in
Q34: Database marketing is based on two concepts:
Q35: Customers have different future potential value to
Q36: By combining the lifetime value of a
Q37: According to a survey conducted by Direct
Q38: Because of the high cost of printing
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