The two recent trends that have enhanced the effectiveness of direct mail programs are
A) database technology and data mining
B) database technology and digital technology
C) enhanced printing and data warehousing
D) data warehousing and data mining
Correct Answer:
Verified
Q185: Typical direct marketing venues include all of
Q186: The key to a direct marketing program
Q187: The most common form of direct marketing
Q188: Using the firm's database, a direct marketing
Q189: When it comes to reading direct mail
Q191: Surveys indicate that _ percent of goods
Q192: Software such as Connectify Direct, NCR's Relationship
Q193: Because of the high cost of travel
Q194: In the business-to-business sector, the average field
Q195: What is the lifetime of a customer
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