Software such as Connectify Direct, NCR's Relationship Optimizer, and Prime Response Prime@Vantage will allow a firm to
A) develop a history of each customer that surfs a firm's website
B) develop a customer profile of individuals accessing the firm's website
C) create an interactive website with each person surfing the firm's website
D) use data mining technology to mine information gained from customers visiting the firm's website
Correct Answer:
Verified
Q187: The most common form of direct marketing
Q188: Using the firm's database, a direct marketing
Q189: When it comes to reading direct mail
Q190: The two recent trends that have enhanced
Q191: Surveys indicate that _ percent of goods
Q193: Because of the high cost of travel
Q194: In the business-to-business sector, the average field
Q195: What is the lifetime of a customer
Q196: What is the sales potential of a
Q197: What is the lifetime value of a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents