The primary method used to distribute coupons is through free standing inserts.
Correct Answer:
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Q4: Only 17.5 percent of consumer marketing expenditures
Q5: Promotions, both trade and consumer, normally have
Q6: Coupons are a type of consumer promotion
Q7: The number of coupons issued totals 336
Q8: Only 18.5 percent of U.S. consumers use
Q10: Most coupons are distributed via print media.
Q11: More than 10 percent of all redeemed
Q12: Premiums tend to be used by regular
Q13: Premiums are an excellent consumer promotion to
Q14: A tie-in is the use of two
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