A tie-in is the use of two or more promotions within the same promotional offer.
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Q9: The primary method used to distribute coupons
Q10: Most coupons are distributed via print media.
Q11: More than 10 percent of all redeemed
Q12: Premiums tend to be used by regular
Q13: Premiums are an excellent consumer promotion to
Q15: In a contest, participants may be required
Q16: In a contest, participants do not need
Q17: While coupons appeal to price-conscious consumers, contests
Q18: The manufacturer's objective in developing a bonus
Q19: Research has indicated consumers were more likely
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