Research has indicated consumers were more likely to switch brands of a product with a bonus pack if it contained 50 percent or more additional product and if the consumer believed the manufacturer was incurring the cost of the extra product.

Question

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If the bonus pack contained 25 percent or more additional product, research has indicated consumers were more likely to switch, especially if they believed the manufacturer was incurring the cost of the extra product.

Research Has Indicated Consumers Were More Likely to Switch Brands