Tie-ins work best if consumers are offered some type of promotional incentive for a low-demand item if a high-demand item is purchased.
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Q18: The manufacturer's objective in developing a bonus
Q19: Research has indicated consumers were more likely
Q20: Most consumers believe that consumers will pay
Q21: Although consumers tend to believe that manufacturers
Q23: Intracompany tie-ins are more difficult to coordinate
Q24: The goal of frequency programs is to
Q25: The first and perhaps the most popular
Q26: Successful frequency or loyalty programs require a
Q27: If customers join a frequency program because
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