Successful frequency or loyalty programs require a strong brand name, which is built on brand parity and brand awareness.
Correct Answer:
Verified
Q21: Although consumers tend to believe that manufacturers
Q22: Tie-ins work best if consumers are offered
Q23: Intracompany tie-ins are more difficult to coordinate
Q24: The goal of frequency programs is to
Q25: The first and perhaps the most popular
Q27: If customers join a frequency program because
Q28: Most Americans, 55 percent, belong to at
Q29: Once a person joins a loyalty or
Q30: Sampling is used primarily by food and
Q31: A fitness center offering a one-week free
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