A fitness center offering a one-week free trial membership is an example of sampling.
Correct Answer:
Verified
Q26: Successful frequency or loyalty programs require a
Q27: If customers join a frequency program because
Q28: Most Americans, 55 percent, belong to at
Q29: Once a person joins a loyalty or
Q30: Sampling is used primarily by food and
Q32: Price-offs tend to have the greatest impact
Q33: The disadvantage of using price-offs is that,
Q34: Rather than use coupons to reduce the
Q35: While shoppers may compile shopping lists, written
Q36: Because more than two-thirds of brand decisions
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