From the following objectives, premiums would be the best for
A) rewarding current customers
B) encouraging consumers to try a new brand
C) encouraging consumers to switch to a new brand
D) consumers who are brand-conscious
Correct Answer:
Verified
Q56: A coupon placed in a box of
Q57: A coupon issued to a consumer at
Q58: A sales clerk in a retail store
Q59: With the technological advances in color printers
Q60: Premiums offer a major benefit not possible
Q62: An overlay is
A) offering two or more
Q63: The use of two or more promotions
Q64: When a coupon is coupled with sweepstakes
Q65: All of the following statements are true
Q66: Contests and sweepstakes tend to appeal to
A)
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