An overlay is
A) offering two or more products using one promotion
B) the use of two or more promotions within the same promotional offer
C) the use of both a sales promotion and a trade promotion
D) the use of a coupon or premium with an in-store display or point-of-purchase display
Correct Answer:
Verified
Q57: A coupon issued to a consumer at
Q58: A sales clerk in a retail store
Q59: With the technological advances in color printers
Q60: Premiums offer a major benefit not possible
Q61: From the following objectives, premiums would be
Q63: The use of two or more promotions
Q64: When a coupon is coupled with sweepstakes
Q65: All of the following statements are true
Q66: Contests and sweepstakes tend to appeal to
A)
Q67: CVS is planning to open a new
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